First, in an attempt to create a catalog unlike any other, we decided not to make it character-drivyen or fictional. For the cover of the catalog, we used an illustration of Kochi Prefecture's famous products. The illustrations were ordered from an illustrator who emphasizes reality and strong visual power. The number of illustrations has continued to grow over the years, each with an even stronger presence than the actual product seen with the naked eye.

The new catalog has been a success, and a virtuous cycle is taking place: product sales increase, more catalogs are printed, and more products are sold. The catalog is also well received by people in the prefecture, and has served to introduce Kochi Prefecture to them.

When illustrations from the catalog were designed for wrapping paper and shoppers, they were well received, leading to the commercialization of tote bags.

The jeans brand "isa" from Kochi Prefecture offered to produce them, and the tote bags were created using jeans fabric and jeans pocket fabric. This was followed by the Marche bag. These bags are popular for their fashionable finish, with a special taste that is different from ordinary prints and eye-catching.

Along with the T-shirts exhibited at the Sand Beach Art Museum, a pop-up store was opened for a limited time at Tsutaya in Kochi Prefecture, and many people picked up the them.

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We feel that KOUCHI, THE GIFT has great potential and response to the branding that has come full circle, including print media, video, merchandise production, and in-person sales. We would very much like to expand our business overseas.