We have been entrusted with everything from branding for several years starting around 2019. First, to avoid confusion, we unified the product name to "Shirasu".
The logo was also made square to match the company name, and the pamphlet was designed square as well. The interesting design of the pamphlet, which snaps open from the middle, seems to play a role in enhancing the sense of trust in BtoB interactions. At the same time, the video filmed on the ship conveys the difference from other companies, and buyers from supermarkets and department stores began to treat the product as a specialty item. Now they are also sold in stores outside the prefecture.
One day a week, the processing plant is used as an all-you-can-eat shirasu restaurant. Since it is located in the middle of rice paddies, colorful streamers are erected along the rice paddies to guide customers. To unify the company's brand image, we were also in charge of designing the streamers.
The store provided consulting services for product development of "Yuzu Shoyu (black)" and "Yuzu Shoyu (white)," which are tasty when paired with shirasu (dried young sardines), and was also in charge of packaging and naming. Later, we also proposed a comparison set, which was commercialized. Development of new products is underway.